We are Dyane and Jessica and we love playing with toys– or at least our children really do! Everything we carry in our store is kid tested and mom approved. We focus on toys that promote creativity and imaginative play. Many of the products we carry are ethically sourced, made from recycled materials, and/or made locally.

Our Goal

We want people to come in and go, ‘OK, we can buy something, but we can also see little Joey come in and build something awesome!

For the Community

It is an opportunity for Childish to offer more to the community and bring some awareness to midtown!

Safe & Fun

With Childish Santa Cruz everything is kids tested and mom approved!

Childish Santa Cruz is now known for its eco-friendly, thoughtful toys, and the store’s nostalgic feel.


This is my go to place for baby shower gifts, birthday presents, & Christmas presents. I go here first, and if they don’t have what I want, I’ll check out Jelly Beanz, and then Target. I love the wide age range here, and the home decor, like the Dia de los Muertos papel picado. I had been…
Elizabeth H.

This store is really fun and full of unique quality toys and clothes that you don’t see in chain stores. It has a great mix of toys for all ages and I love that I can shop for my two-year old, my newborn and older kids in the extended family all in one store. The prices are very reasonable…
Heidi N.

Love this place! Great selection of unique toys for kids 0-20. Great prices and customer service. I went to their grand re-opening party and they sure put on a great party with all kinds of food, drinks, icecream, treats, and performances, face paint, and you name it. It was a blast.

Anita C.

"They focus on toys that promote creativity and imagination play for children and do their best to stay away from over stimulating electronics in this screen filled world."

8 + 14 =

Our Address & Temporary Covid-19 Hours:


1127 Soquel Avenue

Santa Cruz, CA 95062

Monday – Friday: 11:00 am – 6:00 pm

 Saturday – Sunday: 10:30 am – 5:00 pm




Our Phone Number and Email:


(831) 454-8208